Skip to main content

Apple Hits Record US Smartphone Market Share

Image

In a significant milestone for the tech giant, Apple has achieved its highest-ever share of the US smartphone market, pushing its sales past a record-breaking level. According to Counterpoint Research, the US smartphone market saw minimal growth in the fourth quarter of 2025, with sales increasing by just 1%. However, Apple managed to buck this trend, securing its best sales quarter to date and widening the gap with its primary competitor, Samsung.

Apple's US smartphone market share

Mid-Range Sales Propel Apple Ahead

Counterpoint attributes Apple's success in the US market to strong sales of the iPhone 16e and 17 in the mid-range segment, which saw a 27% year-over-year growth. The iPhone 16e, in particular, recorded its highest sales month to date in December, highlighting the increasing popularity of premium devices in the US market. The company's promotional activities at major US carriers, including AT&T, T-Mobile, and Verizon, also contributed to its success.

Apple's focus on the mid-range segment has paid off, with the company emerging as a leader in this price band. The iPhone 16e has been a top performer, with many analysts attributing its success to its compelling price-to-performance ratio. The device's high-quality camera, robust battery life, and sleek design make it an attractive option for consumers seeking a premium smartphone experience without breaking the bank.

Analyst Insights: Memory Crisis and Competition

Senior research analyst Maurice Klaehner notes that premium devices have been the major driving force behind Q4 sales, with many carriers offering attractive promotions for high-end devices. The memory crisis, which has impacted the sub-$300 smartphone segment, is expected to worsen in the coming quarters, with Bill of Materials (BOM) costs potentially increasing by 15% or more.

Google has also benefited from the growing demand for mid-range devices, with its Pixel 9a enjoying success in this segment. The competition between Apple and Google will likely intensify in the coming months, with the two companies vying for dominance in the premium and mid-range segments.

Future Implications and Trends

Apple's success in the US market has significant implications for the smartphone industry as a whole. The company's focus on premium and mid-range devices has paid off, and its market share is likely to continue growing in the foreseeable future. The memory crisis, however, will pose a significant challenge to the sub-$300 segment, with many OEMs struggling to maintain their market share.

The future of the smartphone market will be shaped by the ongoing competition between Apple, Google, and other players. As the industry continues to evolve, consumers can expect to see more innovative devices, exciting new features, and improved prices. Stay tuned for the latest updates on the smartphone market, and let's see how Apple's dominance will shape the industry in the coming years.

Key Takeaways: Apple's record-breaking US smartphone market share, iPhone 16e and 17 sales, mid-range segment growth, memory crisis, and its implications for the industry's future.
Labels:

Comments

Post a Comment

Popular posts from this blog

Future of electronics industry in India

Namaste, I am back with a new topic, It's about ELECTRONICS , which is my favourite field of science. We all can see that electronics play a crucial role in the modern world, they are everywhere from consumer products to medical devices and defence systems. Because of its importance and dependency, we all can say that national growth relies on this industry. But if we think about it, India being the 6th largest economy, we are not a big player in the electronics field as compared to other nations, our imports are very much more than our exports. The brains which are powering our devices are all foreign-made, if this goes on for long, both our economy and national security will also be impacted, which we can't afford with China and Pakistan on our borders trying to destroy us. The United States of America and China are the biggest monopolies in the electron...
11 comments
Read more

Silicon's Successors: Graphene and Compound Semiconductors

Hey People, In this blog, I am going to write about our beloved semiconductor element and its possible successor. Since the inception of the micro-electronics Silicon is being in the forefront serving this space. Silicon is one of the most abundant elements on Earth, and in its pure form the material has become the foundation of modern technology, from solar cells to computer chips. But silicon’s properties as a semiconductor are far from ideal. Although silicon lets electrons whizz through its structure easily, it is much less accommodating to holes and harnessing both is important for some kinds of chips. What’s more, silicon is not very good at conducting heat, which is why overheating issues and expensive cooling systems are common in computers. With Silicon pushed to its limits in the industry, Its obvious we need a new semiconductor element which is better than Silicon. It i...
2 comments
Read more

Starting my blogs journey.

Namaste, I am Giridhar Salana, oooh I am excited because I am starting a blog. Lately, I am thinking a lot about having an online presence, And this is my first shot at getting there. By this medium, I will be sharing my views, opinions, experiences, concepts, ideas about various topics like electronics, information technology, geopolitics and many more. The topics will be depending more upon the things that interest me, which are mostly influenced by the latest trends. This is my first time writing about things and I expect some suggestions and feedback from all of you out there. Bye Bye
6 comments
Read more