As we navigate the rapidly evolving landscape of artificial intelligence (AI), one thing is becoming increasingly clear: AI is not a fleeting trend or a speculative bubble waiting to pop. In a recent interview with Bloomberg News at CES 2026, AMD CEO Lisa Su emphatically stated her conviction that AI is the real deal. With millions of people already leveraging AI for various purposes, Su anticipates an explosive acceleration in adoption rates over the next five years, with the total number of active AI users worldwide surpassing 5 billion by 2031.

Industry Landscape: Setting the Stage for AI Dominance
While concerns about AI bubbles and widespread job losses have led many experts to caution against the sector's rapid growth, AMD's CEO remains undeterred. In fact, Su attributes the company's continued growth to its strategic investment in AI, with AI-driven solutions and products consistently driving innovation and competitiveness. AMD, along with other companies like Nvidia, has been capitalizing on the vast market potential presented by the AI boom. As Su notes, "The AI sector is experiencing unprecedented growth, and we believe this momentum will drive immense demand for cutting-edge hardware. Our goal is to continue supporting this growth while providing our customers with the tools they need to succeed." **[AI Expansion][1]**
The Impact of AI on Productivity and Jobs
Critics have long warned that massive AI adoption could lead to significant job displacement across various sectors. However, Su presents a counterintuitive view: she believes AI is not merely replacing human workers, but rather augmenting their abilities. **[Augmentation][2]** By harnessing AI's immense problem-solving capabilities, Su argues, we can unlock unparalleled productivity and efficiency gains. As evidence, AMD has continued to increase its hiring pace despite expanding its AI capabilities, which Su attributes to the company's AI-forward ethos. "We're not slowing down; we're actually hiring a lot of people across various positions who are AI-forward."
Advanced Computing Capabilities and Hardware Solutions
The AI sector's appetite for cutting-edge hardware is insatiable, and AMD is well-positioned to supply it. At CES 2026, the company unveiled its latest AI accelerators, leveraging the CDNA 6 architecture and boasting up to 1,000-fold improvements over previous models. Su predicts that demand for computing power will soar to 10 yottaflops by several years, an unparalleled opportunity for companies like AMD to establish themselves as leaders in the space. **[Yottaflop Computing][3]** AMD's focus on developing and refining its AI hardware will undoubtedly position the company favorably for future market trends. "With the massive demand for AI and the rapid growth of AI applications, we believe our hardware solutions will play a critical role in shaping the future of this industry," states Su confidently.
Consumer Adoption of AI and Ryzen Processors
AMD's foray into consumer-facing AI solutions is also beginning to bear fruit, with the recent unveiling of Ryzen AI processors. Su touts these innovative chips as game-changers for the next-generation of laptops and desktops, boasting capabilities that will unlock unprecedented AI-driven performance for end-users. "We're witnessing an exciting surge in adoption of AI among consumers and the enterprise alike," surmises Su, emphasizing AMD's aim to provide powerful, user-friendly AI hardware solutions that empower individuals and businesses alike. **[Ryzen AI Maximus][4]****
Conclusion and Future Outlook
In conclusion, AMD CEO Lisa Su's unwavering optimism about AI's growth prospects is unwavering. Dismissal of concerns over an AI bubble and bold predictions of AI adoption on a global scale make for compelling listening. With AMD positioned at the forefront of AI innovation, it's likely that the company will continue to be a key actor in shaping future trends in this ever-evolving field. As AI expands its foothold in industries around the globe, **[artificial intelligence][5]** continues to captivate our collective imagination.
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